Hi there, my name is Abigail Altier, and I’ve been working in the Florida real estate industry for almost a decade. During this time, I’ve had the opportunity to build a successful career by leveraging two key strategies: cold calling and developing local connections.
To start, let’s talk about cold calling. I know it can be daunting, and it’s certainly not everyone’s favorite activity, but it’s an incredibly effective way to build your network and generate new leads. When I first started in real estate, I spent hours daily on the phone, dialing up potential clients and introducing myself. It wasn’t always easy, but I knew that the more calls I made, the more chances I had to connect.
One of the keys to successful cold calling is preparedness. Before making any calls, I researched my target market and created a script that would allow me to quickly and confidently introduce myself and my services. I also made sure to have all my marketing materials ready so that if someone expressed interest, I could follow up immediately with more information.
Of course, cold calling is only one part of the puzzle. To truly build a successful career in real estate, you also need to develop strong local connections. This means getting involved in your community and building relationships with other professionals who can help you grow your business.
For me, this meant attending local networking events, joining industry associations, and volunteering my time with local organizations. By getting out there and meeting new people, I could build a strong network of contacts who could refer me to potential clients or partners with me on new projects.
Over time, these two strategies – cold calling and developing local connections – have helped me build a successful career in real estate. Of course, plenty of other factors contribute to success, such as hard work, dedication, and a willingness to learn and adapt constantly. But if you’re starting in the industry and looking for ways to get ahead, I highly recommend trying these two strategies. You might be surprised at how far they can take you with a little effort and persistence.
Abigail Altier is a broker associate and team leader of The Altier Group at Preferred SHORE in Sarasota, FL. Abigail works with a wide variety of clients ranging from luxury residential estates to agricultural land and farms. She is a licensed Realtor and member of the National Association of Realtors and the local Realtor Association of Sarasota and Manatee. If she is not helping a client buy or sell property, then you’re most likely to find her outdoors with her family. Abigail is a native Floridian; born and raised in Bradenton, Florida.